Our team at Steel Hub are joining our new partners at Fero Labs at two of Europe’s key industry gatherings — the European Steel Forum and SteelTech in Bilbao, Spain. These events mark our first opportunity to meet steel producers together, demonstrating how we help mills translate their process data into measurable, lasting performance improvements.
“Fero Labs has always believed that the best technology is the kind that helps engineers make better decisions every day, not just on occasion. That’s why we built software that reveals what’s actually happening inside the steelmaking process in real-time so steel mills can make changes with confidence and speed, or even to predict the future. We’re thrilled to be partnering with the deep operational expertise and reputation of the Steel Hub team.”
Berk Birand, Co-founder and CEO, Fero Labs
Steel Hub brings a complementary strength to this effort: we know what it takes to make change happen inside a mill. We work side by side with production teams to identify where the biggest opportunities are and carry improvements from the first data insight through to implementation on the shop floor.
Why We’re Partnering
Many steel producers are sitting on mountains of data but struggle to use it. Fero’s live optimisation and real-time diagnostics software uses industrial-grade AI to highlight where energy is being wasted, quality is being lost, or yield can be improved — but realising those gains requires local expertise and operational follow-through.
That’s where Steel Hub comes in. We help mills:
Identify where Fero’s models have the most immediate and measurable impact
Translate AI insights into actionable, plant-specific improvements
Implement and sustain process changes across shifts and product lines
Together, we close the loop between insight and execution, enabling process engineers to move beyond seeing potential to achieving real progress.
“Fero Labs and Steel Hub are both driven by the same idea: That improving profitability and reducing emissions are not competing goals. When a process becomes more stable, efficient, and predictable, everyone wins - the bottom line and the planet. This partnership allows us to support producers in a more complete way: Fero Labs helps them understand why a process behaves the way it does; Steel Hub helps them follow through to act on that understanding. It’s not a flashy new initiative — it’s about doing the work better, together.”
Emilio Riva, Founder and Managing Director, Steel Hub









